The Democratic National Convention, which was held just last week, was a total ratings disaster. The online streaming audience dropped 25 percent on the first night of the event, then went into a death spiral the second night with a 48 percent drop.
Folks were anticipating that the Republican National Convention might end up suffering the exact same fate. These individuals were dead wrong. In fact, the RNC totally smashed the DNC to bits just in its first night. The C-Span livestream viewership for the RNC was six times higher on its first night than the Democrat’s convention.
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According to The Hill, C-SPAN’s livestream of the RNC garnered nearly 440,000 views. The first night of the DNC, by comparison, gathered a mere 76,000 views.
According to the media company, The Hill noted, “18.7 million people tuned in to the first night of the virtual Democratic convention from Milwaukee and Wilmington, Del. last Monday night, which featured speeches from former first lady Michelle Obama and former Gov. John Kasich” and Democratic nominee Joe Biden mustered some 21.8 million viewers via broadcast.
The Biden numbers were 21% lower than former Secretary of State Hillary Clinton’s 2016 DNC acceptance speech, the report added. “They are also more than 38 percent lower than President Trump‘s acceptance speech at the Republican convention four years ago, which drew 34.9 million viewers.”
Speaking specifically to digital metrics, The Post Millennial’s Chief Marketing Officer Jeff Ballingall said last week that the speech from former first lady Michelle Obama, which was widely praised by the mainstream media, preformed poorly, buried in online views by an ad from relatively unknown GOP congressional candidate Kimberly Klacik.
This is really telling, isn’t it? We’re being told by the media that the vast majority of the folks in this country are left-wing. Yet, there aren’t very many folks who seem to care about the messaging of the Democratic Party.
Are they becoming disillusioned with the antics and constant hatred of the president they keep pressing out into the masses? It’s possible.
Or, perhaps there aren’t that many people who swing left to begin with? That’s an inconvenient fact they definitely wouldn’t want you to know.