This is not a joke, but it sure has triggered plenty.
Anthropologie, the painfully hip, overpriced clothing and home decor retailer, is attracting attention for selling a $42 bundle of twigs in their winter line.
The sticks, which are literally just a bundle of twigs tied together with twine, are proving to be both wildly popular and fodder (no pun intended?) for endless cracks from internet smart alecks.
If @Anthropologie is committed to providing "a curated mix of clothing, accessories, gifts and home décor to reflect their personal style and fuel their lives' passions," then they can pay me for all the twigs in my yard… https://t.co/bFjZu8oYVN via @thisisinsider
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— Stephanie Magin (@Stephanie_Magin) November 25, 2018
Revelist explains that the twigs “are listed on Anthropologie as ‘birchwood’ and ‘imported’ (from?), and the bundle, which is wrapped in two pieces of brown string, includes 20 branches. How magical!”
Magical is one word for it.
$42 for a bunch of twigs @ Anthropologie pic.twitter.com/GG0jcar9VD
— alexandra (@LunaLegendStan) November 18, 2018
Anthropologie are selling a bundle of sticks for $50. Presumably for the person who has everything in their life apart from a bundle of sticks. https://t.co/UfUSHZECIk
— Jane Purcell (@Freelancemum) November 25, 2018
Many Twitter users, who are absolutely dying over #TwigGate2018, are offering up the many ways in which one may save their $42.
Anthropologie is selling some twigs for $42. You want some sticks? I’ll find you some sticks. Save your 4 payments of $10.50. pic.twitter.com/QSCur2IP9Y
— Kaarin Vembar (@truetostyle) November 24, 2018
Others are inspired by the potential career possibilities this shopping trend implies:
Who'd have thought my dogs have such promising careers of artisan stick gatherers ahead of them!
— Danielle Sinay (@daniellesinay) November 25, 2018
CAREER GOAL: Become a decorative bundle of sticks. Be sold at Anthropologie for $250 (before tax).
— Listen I Own Two OZARK Calendars (@katiemcvay) July 23, 2015
If @Anthropologie is committed to providing "a curated mix of clothing, accessories, gifts and home décor to reflect their personal style and fuel their lives' passions," then they can pay me for all the twigs in my yard… https://t.co/bFjZu8oYVN via @thisisinsider
— Stephanie Magin (@Stephanie_Magin) November 25, 2018
Others wondered if perhaps this heralds a new future for sticks as we know them:
Stick. A branch or shoot of a tree or shrub that has been cut or broken off.
Sticks. Branches or shoots of a tree or shrub that you can currently purchase for $42. https://t.co/iXtUdJUl5f https://t.co/6glXHMr7ah
— Dictionary.com (@Dictionarycom) November 25, 2018
Many, however, simply struggled to understand how anyone could charge $42 for a bundle of sticks:
Whaaaaat?! I usually can’t get enough of Anthropologie, but £40 for a bunch of twigs?! ????????♀️ (via @fairycakes) pic.twitter.com/NrVRiw26py
— Rosalind Sack (@Ros_Sack) November 20, 2018
If you’re spending £40 on sticks then you need to get out more.
Seriously.
The ground’s covered in them. pic.twitter.com/ZIj0jFoPSB
— Laura (@fairycakes) November 19, 2018
